Every artist has a loyal fanbase, and BINI, the Nation’s Girl Group, is no exception. For this P-pop sensation, their supporters go by a name as fitting as it is meaningful—BLOOMS.
Years back during a live stream, the girls sifted through fan-submitted suggestions for their fandom title. After much deliberation (and probably a few giggles), ‘BLOOM’ emerged as the clear winner, perfectly capturing BINI’s journey of growth and resilience. Who knew picking a name could be such a blossoming experience? The group described it as a nod to springtime, representing the beauty that emerges after enduring the chill of life’s toughest seasons.
In 2021, BLOOMS weren’t the huge, passionate community they are today– they were a small but tight-knit group, bound by their belief in BINI from the very start. Most were fans who had followed the girls since their Star Hunt Academy days, always making sure to show up at events, no matter how small. In a way, they became BINI’s safety net, ensuring the girls never stood alone on stage.
By the time BINI celebrated its first anniversary, only about 30 BLOOMS gathered in person, but their loyalty spoke volumes. These original BLOOMS weren’t just casual supporters; they gave generously during livestreams, flooding the girls with love and gifts. By the Feel Good era, the joke about having “only 65 BLOOMS” had become a symbol of pride—because those early fans weren’t just numbers. They were the heart and soul that kept BINI’s dream alive, growing stronger with each beat.
BINI’s Sheena said it best in BINI Chapter 1: Born to Win and a local interview—BLOOMS aren’t just fans because they’re the heartbeat of the group’s success. Since day one, they’ve been hustling to spread the word, crafting everything from eye-catching publicity materials to hilarious memes, making sure BINI shines.
When Pantropiko went viral, it wasn’t just a hit as it became a movement. BLOOMS took charge, flooding social media with “BINI Core” videos that showcased the group’s best moments and funniest antics. It was more than just promoting a girl group because it was about telling a story, creating a sense of family, and welcoming even more hearts into the BINI community.
In Their Blooming Era
Back in March, BINI’s Jhoanna shared some wisdom during their ZEEN Magazine cover shoot and podcast, saying that their authenticity has been the secret sauce for a strong and open relationship with the BLOOMS. It’s a real “barda” vibe where fans can call them out when they mess up. That connection is what makes BLOOMS so special because they genuinely appreciate BINI’s realness and love how much the girls engage with their fans.
I got to see this magic firsthand with Jhoanna, Aiah, and Stacey during a commercial shoot. These girls weren’t just friendly and jumped right into teasing us while we happily dished it right back. It’s this playful energy that turns a fan encounter into a fun hangout.
By April 2024, BLOOMS had skyrocketed from a mere 65 to a whopping 8,000 and counting. It’s a far cry from BINI’s early days when they worried about being overlooked at mall shows and wondered if anyone would even clap for them during performances. Now, there’s no question that cheers will fill the room whenever they take the stage.
This sudden surge in BLOOMS led to adding two more dates for their first solo concert, BINIverse, to make sure no fan is left behind. The girls even organized a live stream for BLOOMS around the globe and those cheering them on from home. They’re still trying to wrap their heads around how many people come out to support them now, but one thing’s for sure—BINI’s journey is proof that dreams do bloom beautifully when nurtured by love and passion.
BLOOMS have become secret agents of BINI’s virality without even trying. Just look at that iconic video where a BLOOM called out for Jhoanna in a catchy tune during an event—it went viral in no time.
Then there are those hilarious moments when BLOOMS would ask BINI’s Maloi to sharpen their pencils or request ‘pamasahe,’ and she casually handed over 1,000 Pesos. These playful exchanges show how much the girls enjoy the banter with their fans, making BINI and BLOOMS a lovable duo and creating unforgettable memories that keep everyone coming back for more.
Diyan Ka Lang by BINI, Dito Lang Kami by BLOOMS
The girls are all about wearing gifts from their fans, and BLOOMS have turned it into a game of “spot the fit.” With fans showering BINI with stylish apparel, it’s refreshing to see them wear these gifts—something not all idols do. You can feel how much they appreciate their BLOOMS with this small gesture.
And honestly, there’s nothing like the thrill of seeing your gift on one of the girls. I had that amazing moment when BINI’s Aiah immediately put on a cap I gave her at one of their events. It turned a simple gift into something unforgettable and showed just how strong the love is between the fans and the girls.
BLOOMS are always quick to defend BINI. Whenever malicious gossip or misinformation surfaces, these fans are ready to set the record straight. They’re the true front liners in protecting the girls.
BINI shows their loyalty in style, too. They’ve stopped entire shows just to ensure BLOOMS is safe, like during an event in Dagupan and an Independence Day celebration. The girls cut things short to keep their fans secure and even posted on social media to check if everyone got home safely. You could say BINI is ‘batak’ when it comes to reassurance. Whenever BLOOMS worry, BINI is right there to remind them that everything will be okay. It’s a beautiful exchange of love and support!
BINI and BLOOMS share a beautiful love for each other. BINI is always grateful for their fans, even if they sometimes playfully call them “delulu.” BLOOMS go the extra mile to show their love for the girls. They show up for every BINI event, even trying to showbuy “Tabing Ilog: The Musical” for Jhoanna. These gestures only reinforce Sheena’s words that there’s no leaving this family. I can attest to that because the BINI brain rot has had me in its grip for almost a year now!
Many people apologize for discovering BINI late and missing out on their journey, but the truth is that many baby BLOOMS found the girls exactly when they needed them most. I can personally relate because BINI entered my life during one of my lowest points. Hearing them sing “Karera” live felt like a lifeline that kept me going.
BINI’s music has this incredible power to uplift, and those funny videos of the girls have brightened my darkest days. BLOOMS are always there for the girls when they need them too. When BINI dedicates “Na Na Nandito Lang” to their BLOOMS, we respond by dedicating “Here With You” right back. As a BLOOM, I can say with all my heart that BINI has truly changed me for the better, filling my life with joy, hope, and a sense of belonging I didn’t know I needed.
