The Jack Daniel’s on Stage 2024 was a barrel of fun on September 24, at Hard Rock Cafe Manila in S Maison, Conrad Manila. Talent was flowing all around, and with each sip, it hit you—indie artists finally have their moment to shine.
For decades, Jack Daniel’s Philippines has been a major player in the local indie music scene, leading the charge for the future of OPM. Now, they’re back and ready to shake things up with Jack Daniel’s On Stage 2024 (JDOS), giving the spotlight to the movers and shakers of the Philippine indie music scene and providing a stage for bands to show off their talent and creativity.
JDOS is all about building community and inclusivity through live music, letting musicians be their true selves on stage. Jack Daniel’s and its partners are here to help these rising stars level up their craft and chase their dreams, whether at home or abroad. “Music has always been part of Jack Daniel’s DNA,” shares Gabriel Fajardo, the Brand Manager of Jack Daniel’s Emerging Asia. “It is through music that the brand has solidified its place in culture and how many people have connected with Jack over the years.”
JDOS is set to showcase the vibrant local music scene across Metro Manila with live stages featuring this year’s incredible indie artists, as Gabe highlights that Jack Daniel’s On Stage aims to give emerging talents the thrill of live performances and a platform to boldly share their stories, with the lineup including Locked Down Entertainment on Oct 18, Funkybeat Entertainment on Nov 9, Doc Def Productions on Nov 16, The Flying Lugaw on Nov 23, GNN on Nov 29, Otelik presents on Dec 6, and SYQL on Dec 7!
Jack Daniel’s On Stage is just one part of the brand’s epic music campaign this year. Along with JDOS, they’re rolling out the Jack Up The Volume National Consumer Promotion, giving fans a shot at experiencing music like never before. Two grand prize winners will be flown to one of Japan’s biggest music festivals, while others can snag awesome prizes like laptops, tablets, premium headphones, electric guitars, and vinyl players.
Platforms like this offer a fresh perspective on indie artists and tackle the ongoing gatekeeping trend in the music scene these artists deserve the spotlight, and Jack Daniel’s On Stage is all about making that happen.
