Straightforward has leveled up the bag game, offering a range of reliable classic colors alongside some fun pops of brightness like bold blues and vibrant oranges. Who knew practicality could look this good?
The DryTech Collection is a lineup of bags made from water-repellent DryTech Fabric—perfect for handling whatever the Philippines’ unpredictable weather throws your way.
Founder of Straightforward collection Jerald Sze mentions, “Today, we’re turning a new page in what makes Straightforward great. I’m excited to introduce you to our DryTech collection. It’s water repellant, fun, easy to wash, and available in designs that are basic enough for everyday wear but distinct enough to show you care.”
This 2024, the original UP Town Center kiosk has transformed into a full-fledged store, providing customers with a more enjoyable shopping experience as they explore Straightforward’s endless selection of basics.
In 2016, they opened their first brick-and-mortar store in UP Town Center, starting as a tiny kiosk showcasing all the brand’s best-selling basics. That little kiosk was a game-changer, making Straightforward way more accessible and helping the brand grow into the powerhouse it is today.
All the styles were on full display in the new store, just waiting for attendees to try and explore. Plus, there were some super fun event-exclusive activities, like a DIY personalized keychain charm station. Guests got to unleash their creativity and add a personal touch to their new DryTech bags with the charms they made. And guess what? This theme of personalized keychains is here to stay, with more coming in the next DryTech releases!
PR, Events & Community Supervisor, Nicole Batungbacal mentioned, “This is just a sneak peek and the Boundless World does not end here. We take pride in being world builders. This is just a planet, what we have in store in the coming months for everyone is a whole universe.”
Attendees were buzzing with excitement as they were told to stay tuned for some major announcements coming up in the next few months. The Straightforward team hinted that the UP Town Center reopening is just a sneak peek of what’s in store. Get ready for even more worlds and experiences to explore this holiday season!
You can stay tuned to Straightforward’s next events on their social media pages at @shopstraightforward on all social media platforms.
