Editor’s Note

In this issue, we proudly bring you an exclusive insight into the individuals who are leading the charge in shaping the future of PPOP music. Written by Gion Santiago, an artist manager who have handled PPOP groups 1STONE and DIONE, the cover story titled “Journeying Through the PPop Phenomenon: A Personal Odyssey” takes us on a captivating exploration of the passion, dedication, and innovation driving the PPOP scene.

In the coming days, we will feature each of these artists on their solo covers, delving deeper into their individual journeys within the PPOP universe. Join us as we celebrate Kali (HYV), Wiji (6ENSE), Niko (Yes My Love), Gab (Ver5us), and Lex (ECLIPSE) —young artists who embody the spirit of PPOP and are leaving an indelible mark on its ever-evolving landscape.

Mark Ghosn – Editor in Chief
Make a statement, #BeZeen.

Journeying Through the PPOP Phenomenon:
A Personal Odyssey

A symphony of destiny plays out in the enchanting world of PPOP melodies, beckoning me on an extraordinary journey. Reflecting on my encounters with this genre, I am captivated by the graceful dance of its tunes across the airwaves. PPOP’s magnetic charm swept me off my feet, and its captivating allure continues to weave a spell around my heart. As I journey through the landscape of memories, the past reveals a tapestry of musical enchantment. Today, in the present, I am thrilled to share the impact of PPOP on my soul. Let us explore the past, savor the present, and boldly imagine the future of this captivating musical revolution that continues to shape the rhythm of my life.

My interest in PPOP began a few years ago when I collaborated with influential artists shaping the genre. As the artist manager for PPOP groups 1STONE and DIONE, I saw the unwavering dedication, passion, and creativity that they put into their music and performances. This firsthand experience provided me with honor and insight into the artists’ profound influence on the evolution of the genre. Working closely with such exceptional talent has deepened my appreciation for PPOP’s dynamic growth, emphasizing its distinct blend of cultural influences and artistic innovation. The journey with 1STONE and DIONE has not only expanded my professional knowledge but also created a personal connection to the vibrant and evolving world of PPOP.

SB19, as PPOP pioneers, were instrumental in bringing the genre to its current prominence. Their dynamic performances, punctuated by contagious energy and synchronized dance routines, have set new standards for PPOP artists. Beyond the Philippines, SB19’s influence has spread around the world, captivating millions and contributing to PPOP’s international recognition. Their unwavering commitment to their craft has not only won over fans, but has also paved the way for a new wave of PPOP groups, influencing the genre’s future landscape. SB19’s impact extends beyond music, symbolizing a cultural shift and inspiring a new generation of artists to embrace innovation and push for excellence in the ever-changing world of PPOP.

Participating in a recent photoshoot was a wonderful experience, bringing together the leaders shaping the new era of PPOP groups. The ensemble included Niko from Yes My Love, Wiji from 6ENSE, Gab from Ver5us, Kali from HYV, and Lex as the leader of ECLIPSE. This gathering of talent highlighted the PPOP scene’s diverse range, with each leader embodying the genre’s ever-changing nature. The combination of their distinct styles and creative energies highlighted the diversity that defines contemporary PPOP, demonstrating its ongoing evolution. This collective portrait not only captured a moment in time, but also highlighted the collaborative spirit of these leaders, indicating a promising future for PPOP as it continues to captivate audiences with its multifaceted and dynamic expressions.

During the photoshoot, it was evident that these leaders possessed a shared vision to push the boundaries of PPOP even further. Their camaraderie and genuine passion for their craft created an electric atmosphere that underscored the unity and collective drive within the PPOP community. Together, they epitomize the next wave of PPOP artists who will shape the genre’s future.

As we reflect on the present state of PPOP, we recognize the genre’s incredible journey from its humble beginnings to its current position as a cultural force. Groups like SB19, 1STONE, BGYO, PHP, VXON, ALAMAT, BINI, AND MNL48 blazed a trail, opening doors for countless aspiring artists and inspiring the birth of new PPOP groups. These groups have emerged with unique identities, fusing diverse musical styles and influences to create a dynamic and vibrant PPOP landscape.

Looking ahead, the future of PPOP holds boundless promise. With each passing day, new talents will rise, bringing fresh perspectives and innovations to the genre. PPOP’s reach continues to expand, and collaborations with renowned acts worldwide have become a distinct possibility. The stage is set for PPOP to transcend borders, bridge cultures, and capture audiences on a global scale.

In conclusion, my odyssey within the realm of PPOP has been an extraordinary adventure, subtly guided by my role as an artist manager for 1STONE and DIONE. The recent photoshoot, featuring the leaders of the new generation of PPOP groups, stands as a powerful testament to the genre’s metamorphosis and the remarkable unity that permeates its ranks.

As we continue to immerse ourselves in the captivating melodies and navigate the ever-changing landscape of PPOP, it becomes imperative to acknowledge and appreciate the incredible contributions of trailblazers like SB19. Together, they have not only elevated PPOP to unprecedented heights but have also paved the way for a burgeoning generation of artists poised to leave an indelible mark on the genre’s future.

The recent photoshoot symbolized more than just a visual spectacle; it represented a changing of the guard, a passing of the torch from established titans to the emerging forces of PPOP. The leaders of these new-generation groups, captured in striking visuals, exuded a palpable sense of purpose and determination, showcasing the genre’s resilience, growth, and the unspoken bond that unites these artists on their collective journey to shape the future of PPOP.

This journey has allowed me to witness the evolution of PPOP beyond its musical boundaries, into a cultural phenomenon driven by the collective passion and dedication of artists, managers, and fans alike. As an artist manager, I’ve been privileged to gain a unique perspective into the intricate workings of this musical ecosystem—a vibrant community where creativity, innovation, and collaboration converge to redefine the boundaries of popular music.

The emergence of fresh voices, diverse styles, and a spirit of experimentation within PPOP has been both inspiring and invigorating. The genre’s ability to adapt and evolve showcases its enduring appeal, captivating a global audience and solidifying its place in the musical landscape.

As I go into this dynamic landscape, it’s essential to acknowledge the symbiotic relationship between the pioneers and the new wave of PPOP artists. The torchbearers have laid the groundwork, setting the stage for the next generation to build upon their legacy. This passing of the baton ensures a continuous cycle of creativity, innovation, and excellence within the PPOP community.

In essence, my journey within PPOP has been a witness to a musical revolution, a kaleidoscopic fusion of genres, cultures, and talents. The recent photoshoot served as a visual chronicle of this revolution, encapsulating the essence of a genre in constant flux, yet anchored by the unwavering passion of those who contribute to its evolution. As we collectively embark on this odyssey, let us celebrate the past, embrace the present, and anticipate the limitless possibilities that await in the future of PPOP.

About the Author – Gion Santiago
Gion, who goes by “kionhyung” online, is a humble superstar, and no one could say otherwise.

Photography by Jai Murcillo
Assisted by  Bhads Castor
Styling by Kai Chavez
Hair and Makeup by Elijah Uy
Editorial Assistant – Ristichen
Video by Knick Tangonan and Shannen de Jiz